Headquartered in Chicago, IL with a national reach, Carolyn S. Fraser and her team of skilled consultants deliver integrated marketing solutions that elevate brand visibility, foster authentic engagement, and generate measurable ROI.
We partner with forward-thinking emerging and established brands across lifestyle, beauty, education, nonprofit, and corporate sectors. Our mission: to help you attract and retain your most valuable audiences, amplify brand impact, and drive lasting business growth.
Our approach seamlessly blends traditional communications strategies with cutting-edge digital marketing insights, bringing together expertise in mainstream and multicultural marketing, public relations, social media strategy, and data-driven tactics to help your brand achieve (and even exceed!) its marketing goals.
Is your brand facing challenges like limited in-house marketing support, inconsistent brand messaging, or the lack of a dedicated leader or team to drive results? That’s where our Fractional Chief Marketing Officer (fCMO) service delivers powerful value for small businesses and organizations.
Did you know? Brands that combine in-house marketing with external experts see 2.5x more success than those going it alone.
In today’s ever-evolving social media landscape, content alone isn’t enough. Strategic execution is everything. Our social media experts combine data-driven insights with creative storytelling to connect with your audience, spark engagement, and turn consumers into loyal customers, while positioning your brand as a leader.
How We Help Your Brand Thrive With Social Media:
- Full platform management (Instagram, Facebook, X, LinkedIn, TikTok, and Pinterest)
- Campaign strategy, development, and execution
Content creation and visual storytelling - Influencer marketing and brand partnerships
- Paid social advertising (META ads)
Analytics reporting and performance optimization
We don’t just follow trends, we help create them! With deep connections to today’s most influential voices and access to the latest social media tools and resources, we keep your brand at the forefront of what’s now and what’s next, driving cultural relevance and real business results.
In just 90 days, 95% of our clients see 100%+ engagement growth, 25% higher conversions, and content that drives new customer growth.
Loyal brand ambassadors aren’t built by chance, they are created through stories that resonate and inspire action. And in today’s constantly evolving media landscape, opportunities are everywhere, but so is the competition. We help you craft and share stories that capture attention, build authentic connections, and turn audiences into loyal advocates, while driving measurable growth and long-term brand impact.
PR That Goes Beyond a Press Release
We’ve secured media placements in some of the world’s most trusted and influential outlets, including The New York Times, Los Angeles Times, Essence, Associated Press, Forbes, Refinery29, Allure, ESPNW, Chicago Tribune, and USA Today. However, smart PR is more than big headlines, it’s about building the right visibility for your brand.
That’s why we take just as much pride in securing targeted coverage through local and trade media outlets that elevate your brand story, build credibility with the audiences that matter most, and create real opportunities for business growth.
PR Solutions That Deliver:
- Campaign development and execution
- Full-service media and community relations
- Press release and media kit development
- Thought leadership positioning
- Event publicity and on-site media management
Revlon
As the Agency of Record for Lottabody (Revlon) for more than five years, The PR Shoppe has served as a trusted marketing communications partner to one of the leading multicultural hair care brands. Founded in the 1970’s, this legacy brand enlisted the agency’s Public Relations and Social Media Marketing services to increase awareness of their two signature product collections and attract a new demographic of brand loyalists, while retaining and nurturing the more mature audiences.
Professional Development Plus
The PR Shoppe was hired by Professional Development Plus, an educational consulting firm that provides innovative and high-quality educational programs to schools and school districts, to create a professional and user-friendly website. In addition to website design, The PR Shoppe was also trusted with refreshing the brand’s visuals, providing brand asset strategy and development.
Ms. Jetsetter
Ready to level-up your marketing and drive real results?
Whether you need expert strategy, hands-on campaign management, or a trusted growth partner, we’re here to help you accelerate your brand’s visibility, influence, and profitability!
Copyright Carolyn S. Fraser 2025