Building Brands. Strengthening Mindsets. Leading With Purpose.
Carolyn S. Fraser (she/her) is an in-demand marketing strategist and transformation cultivator whose gift of Connection ignites growth in brands and people alike.
As the Founder & Principal of Carolyn S. Fraser (formerly The PR Shoppe), Carolyn brings more than two decades of expertise in helping organizations and companies achieve measurable growth through strategic integrated marketing solutions.
Carolyn leverages her expertise in integrated marketing communications and personal development to deliver impactful solutions, helping brands build deeper audience connections and empowering individuals and teams to shift into new possibilities in their personal and professional lives.
A multi-hyphenate entrepreneur, Carolyn launched her transformation cultivation brand in 2016 and has since become a sought-after speaker, facilitator, and coach. She empowers organizations, groups, and high-achieving women of color with powerful mindset shifts, actionable strategies, and clear roadmaps, enabling them to not only “dream-up” new possibilities but to boldly “see’ize” them.
Carolyn holds a B.A. in Business Administration with a minor in Communication Studies from the University of Missouri–Kansas City. She is a proud member of Alpha Kappa Alpha Sorority, Incorporated, and Delta Sigma Pi business fraternity. Carolyn resides in Chicago, IL, and enjoys moments captured through leisurely travel, quality time spent with loved ones, and finding restoration in quiet spaces.
Empowerment That Transforms
Empowering growth seekers to achieve meaningful transformation with a relatable, trusted voice that sparks clarity, confidence, and change.
Excellence in Culture, Strategy & Results
Deep expertise in Social Media Marketing, Public Relations, Digital Marketing Strategy, and connecting with multicultural audiences in ways that increase ROI.
Driving Brand Success
A proven track record of helping global, national, and emerging brands achieve meaningful growth through integrated marketing solutions.
"Let me help you transform what's possible into extraordinary results!"
-Carolyn S. Fraser
Copyright Carolyn S. Fraser 2025